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Call For Nominees: The Multiply Origination Awards

I started using Multiply in 2004. It quickly became one of my favorite social networks because it was a place for people to upload photo albums and easily share with their friends (a feature that Friendster had yet to offer). As early as 2005, online sellers started popping up on the website. I remember my first purchase— a bikini from Pink Belter (I still have it). I was hooked! Back then, Multiply wasn’t an e-commerce site yet so we had to meet-up with sellers to pay for and pick-up our purchases.

In 2007, Philippine entrepreneurs saw the opportunity to promote their businesses and sell using the Multiply platform, paving the way for what we now know as the new Multiply Marketplace. Four years later (2011), Multiply adopted a new platform designed to give entrepreneurs access to real e-commerce tools and solutions such as a virtual shopping cart, product listing, multiple payment options, and their Buyer Protection Program.

As the largest online shopping site in the Philippines, Multiply is searching for the best original products, ideas and concepts among its merchants in the country. Three local Multiply merchants with outstanding creativity and originality will be given the Multiply Origination Awards— a recognition of excellence and creativity among the growing community of entrepreneurs who have found new and exciting ways to market their products in the e-commerce space. The Origination Awards is a testament to Multiply’s commitment to provide continuous support and inspiration to creative and original Filipino entrepreneurs.

The Origination Awards competition has three categories:

Best Fashion-Forward Idea

All products that can be worn and/or used as an accessory may fit into this category. Examples are dresses, shoes, jewelry, bags, other accessories, make-up, hair products, toiletries

Best Gourmand Idea

All products that are edible–– food and/or beverage

Best Mommy Management Idea

All products that are used by moms in order to achieve better work-life balance may fit into this category. Items can be baby/kid products, home décor, household items, etc.

You can nominate any Multiply Merchant, so long as they have a Trusted Badge and has been an active merchant for the past three months. You can even nominate yourself! Don’t have a Trusted Badge? Simply apply for one.

How To Nominate

The nomination period runs from from October 17, 2012 to November 11, 2012, 11:59 P.M. Mosey over to The Origination Awards website to enter your nominees.

[tabs style=”1″]
[tab title=”Screening”]
From November 12-19, a select panel of Multiply executives will go through the entries and determine the ten finalists from each category that will be shortlisted among nominations. [/tab]

[tab title=”Judging”]
November 20-November 30. The Origination Panel of Judges composed of five respected business and lifestyle leaders will screen all finalists per award category. They will be given two weeks to deliberate and review each of the finalists’ original product ideas (November 20-30).[/tab]

[tab title=”Online Voting”]
Online voting starts November 20, 12:00 A.M., and ends December 20, 11:59 P.M. Anyone with or without a Multiply account can vote for as many original product ideas as they want for as many times as they can throughout the online voting period. [/tab]

[tab title=”Criteria for Winning”]
Product Concept and Innovativeness: 40%
What is the purpose of the product? What makes the product differ from products of the same purpose? Any additional features that sets the product apart?

Perceived Value: 15%
Is the product priced reasonably?

Marketability: 15%
How good is the customers’ reception? How relevant is the product? Did the product gain new and regular customers? How high are the views of the product during the duration period? Is the product uniquely packaged?

Online Voting: 30%
Determined through public online voting (November 20-December 20, 2012)

In the last leg of the Awards, the winners of the Origination Awards for each category shall be determined by a panel of judges consisting of authorities in the world of entrepreneurship and e-commerce, combined with the results of online public voting.


Announcement of Winners

January 10, 2013. After the Judging and Online Voting period, Multiply Philippines will combine all the scores to determine the winner in each category. Winners will be announced online in the Origination website.


A winner for each category (or a total of three winners) will win an online business package worth PHP 200,000 that may include the following: online store enhancement: site customization; online store promotions: social media promotions, banner ads; additional capital; feature video.

Click to read the full mechanics.

Again— you can start nominating merchants today!

PS: For each Multiply merchant or business, s/he is allowed to enter one product per category only. This means that if you are nominating one product, it cannot be entered to multiple categories.

Currently, is the biggest e-commerce site (carrying items from 16 product categories) in Southeast Asia with 5.5 million users and 130,000 merchants in the Philippines. On December 1, 2012, Multiply will complete its transition into an e-commerce platform in response to its growing number of online sellers and shoppers.

This is a sponsored post.

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