Bingo Balls, Songs of Hope, and Social Awareness

How bingo and music help spread the love

It wasn’t too long ago when some people still thought of bingo as a game meant only for old, frumpy, bespectacled folks (with the occasional grandchild held captive). However, the game has recently started to gain a more hip reputation, thanks to reports of celebrities getting in on the act.

Pop, Rock, and Bingo Superstars
Some of the more prominent celebrities enjoying the game come from the music world. In fact, Madame ZuZu’s, a teahouse run by The Smashing Pumpkins frontman Billy Corgan, hosts bingo nights every Monday. Of course, the event wouldn’t be complete without music playing in the background; and if you’re really lucky, you might just catch the Pumpkins themselves jamming on stage.

There’s also Brit pop star Robbie Williams, who isn’t shy to declare his fondness for 90-ball bingo. In fact, he has even managed to make a convert out of the former Take That bandmate, Gary Barlow.

And then there’s rock god Mick Jagger of The Rolling Stones. One of the original purveyors of the hard-partying rock and roll lifestyle has been known to host quite a number of bingo parties at his home.

While these music celebrity endorsers are definitely giving bingo better mass consumer reception, a more important association of the game is also given fair exposure: the fact that it has always been a prime venue for charity drives.

Fundraising Through Fun
More often than not, public bingo games are held to support a wide range of causes, from relatively small-scale like orphanage fundraisers, to bigger issues like world health.

Of course, musicians are all too familiar with these kinds of causes. From benefit song collaborations like the USA for Africa’s seminal We are the World, to full-fledged charity concerts like the 12-12-12 Sandy Relief, music artists have long had a history of using their talents to help those in need.

If anything, one can discern that entertainment and compassion go hand-in-hand. Music has always had the ability to incite emotions out of people; and group activities have the tendency to bring people closer for a common cause.

Popularity Platform
The advent of the Internet has had, for the most part, positive effects on various industries. For bingo, going online has broadened the game’s reach even further. Establishing an online presence serves to increase a gaming company’s chances of hitting it big. Gaming site CheekyBingo is a testament to this. The site’s mascot, appropriately named “Cheeky,” promotes the sense of playful, (and often amusingly brazen) fun that the company is aiming for. To really get this image across, the company employs various social media channels that constantly update followers with announcements of player wins, charity events, and the like using Cheeky and her brand of attitude.

The music industry follows in the same vein. Although digital sharing has made it such that music artists now earn more from playing at concerts and gigs rather than by selling records, the Internet has also allowed their fan base to extend farther than what musicians had access to decades ago. With a greater audience reach comes greater popularity; and if artists mark their cards right, more gig invites and better concert promotions as well.

And of course, once popularity has been achieved, both bingo and musicians now have a platform to give back to the community through charity events. Looking at it this way, it’s one perfect circle of elevating circumstantial conditions.

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