How Much Money I’ve Spent On My Blog

How Much Money I've Spent On My Blog |

In 2006, I decided it was time to leave Livejournal and get my own .com (or .net, in my case, because I didn’t know better 9 years ago). I was a student with bad habits living on a PHP4000/month allowance so under the guise of something for school, I tricked my mom into giving me money for the domain name and hosting. You know you pulled that kinda shit on your folks, too!

That was nearly a decade ago. Today, most of my blog expenses come out of my own pocket.

Blogging costs money but it doesn’t have to be expensive, especially if it’s not your main source of income. As a general rule, I consider the ROI of something before deciding on how much money to spend. This is why I bristle whenever anyone suggests I buy a more expensive lens than my camera’s kit lens and 50mm f1.8. If I’m not going to be earning back my “investment,” I’ll pass up on the purchase or opt for something more budget-friendly. I think it’s a pretty good rule to live by!

Today, I thought I’d list a rough total of my blog expenses to give folks an idea of how much running a DIY personal blog costs.

The blog itself:

WordPress hosting – free

I’m currently hosted on my ex’s GoDaddy account though I’ll be moving to a new host soon (can someone do this for me, I’m lazy). I’m looking at spending anywhere from $40 to $80 a year on hosting.

Domain name – $11.99/year

I’ve had Ditz Revolution for nine years and my two other domain names for seven. Domain names weren’t always $11.99 so I’m pegging my total to roughly $270 for all three. I am seriously considering letting go of!

Sabana theme – $43 (one time payment)

There are free WordPress themes out there but I decided a couple of years ago that it was time to go premium. $43 (around PHP1900) is a pretty small amount to spend on your blog’s look and I’m lucky that I come from a web design background so I can easily customize code and make graphics without having to pay someone.

Back when I used to freelance as a web designer, I charged $200-$1500 for WordPress sites. If you’re going to ask someone to help you with your blog’s design, please do not make them barat!


Macbook Pro – $1000+

How Much Money I've Spent On My Blog |

I use a mid-2010 model and it still works beautifully. I need to start saving up to get a newer model, though, because material things don’t last forever.

NOTE: I upgraded from a Sony VAIO to my Macbook Pro for web designing, not for blogging. These days, I use it solely for watching cat videos on the internet. Or as a prop for Instagram.

Canon 700D – PHP26000

Any blog worth their salt needs a good quality camera— whether it’s point and shoot, a dSLR, a mirrorless camera, or your smartphone. It’s all about good lighting, anyway!

CONFESSION: I haven’t used my dSLR since April. It’s currently with Joey while he shoots his music production course so I’ve been using his Canon G16 and my iPhone 5C for blog and Instagram photos.

Materials and props:

Vinyl sticker backgrounds – PHP130-150 each (one time purchase)

How Much Money I've Spent On My Blog |

I use this for photos and you can get them in all sorts of patterns (I have three: white marble, pink marble, and white wood). These are super convenient for me because I can just roll out the tube wherever there’s good daylight, arrange my things, and snap pictures.

Anything else my stupid idiot heart desires – PHP??? (most likely in the xx,000s)

We’re all guilty of buying or doing shit just for the sake of blogging. Fortunately, I’ve aged out of this but my house is still peppered with evidence of my ridiculous bad habit. I still waver occasionally but I can go inside a Saizen now and come out empty-handed (a good side effect of my 30-Day Shopping Ban).


VSCO Cam presets – $10+

I use VSCO Cam presets to edit my photos because it’s quicker, cheaper, and more convenient than Photoshop actions.

RELATED: 3 Apps for Better Blog Photos

Adobe Photoshop CS5 – $0, came with my MBP

You don’t really need Photoshop to make attractive graphics for your blog but it’s what I’ve been using since 2001 and I’m very comfortable with it. Other (free) options you can try are Canva, Pixlr, and Picmonkey.

inLinkz – $19.99/year

I use inLinkz for Friday’s 10 Happy Things because I like having thumbnails to go with your links. If you decide to host your own link-up, you can always opt for the free, text-only version.

Skillshare – $9.95/month with a free 2-week trial

Skillshare is a learning community where you can take online courses (most are under an hour) at your own pace. I especially love the courses on photography and writing.

Total – ???

It’s really hard to tally the cost of 9 years of personal blogging but if I were to eyeball my recurring expenses, I’d say it’s around PHP3000 annually and I expect this number to go up to ~PHP5000 once I get my own hosting. That’s not bad! Full-time bloggers can easily earn back that amount in one project or sponsored post.

In summary, here’s what’s worth investing in:

  • a domain name
  • hosting
  • premium theme/a designer
  • a good camera
  • online courses

What should you spend on for your blog |

How about you? How much have you invested in your blog? :)

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  • Reply Jaya July 14, 2015 at 5:22 pm

    This makes me feel less guilty for spending on certain materials for my blog! Although I spend mostly on food (LOL) which I don’t feel guilty for at all. EVER. Where did you get the Vinyl Stickers?? I want to cover all my things in Marble Vinyl!!!! <3 <3

    • Reply Helga July 14, 2015 at 5:31 pm

      Hardware stores like Handyman, ACE etc! Not all branches have it, though. It took me a couple of branches to find the white marble. They also have black marble!

  • Reply malen July 14, 2015 at 5:33 pm

    I’m still considering transferring to but every time I try to study the how to’s I give up. But I really want to coz is very limited, tho I am not sure if still need coz I’m pretty with how my blog looks now. I am also thinking of getting a 700D for youtube videos coz the one I’m using is my friend’s camera. Hay gastos and I am don’t even earn $$$ with all these. LOL

    • Reply malen July 14, 2015 at 5:34 pm

      **Pretty happy with how my blog looks.

    • Reply Helga July 15, 2015 at 9:03 pm

      OK NAMAN YOUR BLOG LOOK! I didn’t know naka ka pala.

      IDK how Youtube gurus make money BUT I THINK THEY MAKE A LOT?

  • Reply Yee Laniton July 14, 2015 at 5:48 pm

    Aww,, good ol’ Tumblr days!

    I’ve been using my Tumblr blog since I entered blogging and just moved on WordPress and I’m planning on buying my own domain name also. Soon. I’m so kuripot sometimes I don’t want to spend anything for my blog. Haha!

    For my posts, I use cats! Since they’re beautiful and they’re free. Hehehe.

    • Reply Helga July 16, 2015 at 12:37 pm

      Cats are the best <3

  • Reply Justine July 14, 2015 at 6:22 pm

    I haven’t really been keeping track of how much I’ve spent for my blog but all the things on your infographic, I’ve definitely shelled some money out for. Even though I’ve been blogging for over a decade it was only this year I decided to purchase a theme and I wondered why didn’t I ever do it sooner? Asking for support from the theme maker is the bomb diggity!

    • Reply Helga July 16, 2015 at 12:39 pm

      True!!! I love emailing them about stuff. No need to figure shit out on my own haha.

  • Reply Beauty By Tellie July 14, 2015 at 6:25 pm

    Starting out, I was so pressured to code my own design because it seemed that all the bloggers I looked up to did so. After 2.5 years did I understand that some people actually just buy themes. I have some sense of taste but I definitely can’t think up a good design from scratch… Paid themes it is! Sayang lang ang babaduy ng mga nakikita ko for blogger 9_9

    • Reply Cae July 14, 2015 at 7:04 pm

      I couldn’t stop purchasing blog templates! My mind changes every time I see a pretty theme. Hahaha!

      • Reply Cae July 14, 2015 at 7:04 pm

        Oops. I forgot to say I usually buy them in etsy :)

        • Reply Weyn July 17, 2015 at 6:06 pm

          I bought mine from BloggerTemplate on Etsy, too! I used to think Etsy was home to just everything owl-themed, chevron, etc., but apparently there are a ton of gems in there — physical or digital.

    • Reply Helga July 17, 2015 at 8:23 pm

      Check Etsy, like what Cae suggested! And baka Creative Market has blogger themes, too? :) I see some blogger blogs with themes that can be found on WordPress.

  • Reply Bianca July 14, 2015 at 6:26 pm

    Hi Helga,
    I just recently moved to from my blogger after it was taken down by google by mistake -_- The only thing I’m always getting confused with is and I don’t really get the difference between the two. Are you using .org or .com? it would be great if you could shine a light on those two!

    • Reply Helga July 17, 2015 at 8:24 pm

      I use! is self-hosted, is free. :)

  • Reply Jeline July 14, 2015 at 7:35 pm

    I highly suggest for hosting! The person who runs it is so friendly and helpful. <3 I also badly want to invest on my blog's template but man it's so expensive to hire a web designer especially the one I want to hire (she gave me a ballpark quote of £3,500. Omg. Do you accept tears) LOL.

    • Reply Helga July 17, 2015 at 8:25 pm

      Ohmygoodness, presyong first world! Try finding a local designer like Sherica lololol. Thanks for suggesting three-words! I’ll check them out. :)

  • Reply Jhanz July 14, 2015 at 8:29 pm

    Now this convinced me to actually spend on my blog! The only thing that I’ve invested for it would be my domain (which is CHEAP, like 300 pesos cheap), so I guess it’s not bad if I finally splurge myself to make it look uhm better.

    Plus I really want to move to wordpress bec PLUG INS (I’ve been using it on the sites that I used to manage for work, and it is such a delight haha making things easier). I hope I finally have the courage to spend on my blog (and think of it as an investment) I don’t think I blog well enough to invest on it kasi (lol)

    • Reply Helga July 17, 2015 at 8:26 pm

      WP plug-ins are THE BEST. And omg ang mura ng domain name mo!

  • Reply Aneth July 14, 2015 at 8:41 pm

    This makes me realize that I’m such a cheapskate! Lol. I got my domain last year for only PHP199 and someone who’s very helpful and kind enough offered my blog to be hosted under her account. I don’t know too if I will pay for premium themes in the future. We’ll see. Haha.

    • Reply Helga July 17, 2015 at 8:27 pm

      Premium WP themes are addicting! I might get the Genesis Framework next na lang which is like $100 lol.

    • Reply Jeni G August 30, 2015 at 8:55 am

      wow, that’s cheap… may I ask where you got your domain?Thanks

  • Reply mayen July 14, 2015 at 8:48 pm

    Thank you for sharing this information. I also started blogging at live journal then I transferred to blogger and now I am planning to transfer to wordpress. I think it’s time to pamper my blog.

    • Reply Helga July 17, 2015 at 8:30 pm

      HAVE FUN! Working on blog stuff is something I enjoy and I hope you do, too!

  • Reply Mikli July 14, 2015 at 10:31 pm

    Buying a theme is an investment na talaga!!! I thought I could get away with tweaking a free theme, but big difference!

    • Reply Helga July 17, 2015 at 8:34 pm

      Ang ganda ng theme mo!

  • Reply Raisa July 14, 2015 at 11:23 pm

    I currently pay $5 a month for hosting and about $12 a year for my domain (I own a lot though :( I’m addicted haha). I also pay for InLinkz and more recently, more space for my Statcounter. I’m thinking of getting Coschedule but I’m not sure yet! Is it really worth it? I don’t have a very large following.

    The only part I save on is my theme since I make websites for a living hahaha.

    • Reply Helga July 17, 2015 at 8:31 pm

      I don’t use CoSchedule! I tried it out lang for 2 weeks tapos didn’t pay. I just use WP’s built-in calendar.

      What’s the Statcounter space for?

  • Reply Jean July 14, 2015 at 11:39 pm

    I’m quite shocked with the amount, TBH. I didn’t know it amounts to this much. But hey, I’m not a professional blogger or something so I don’t earn from my blog regularly (if I do, barya barya). I wanted to buy my own domain/hosting but it’s so daunting! I don’t know how to go about it and I’m not sure if I want to shell out money for something like a personal blog. Should I?

    • Reply Helga July 17, 2015 at 8:33 pm

      It’s all up to you! Personally, having your own domain name just sounds more ~professional~ but if you’re just a casual blogger naman, it should be ok. :)

  • Reply Nicole July 15, 2015 at 5:38 am

    This was so useful, thank you for sharing Helga! :)

    • Reply Helga July 17, 2015 at 8:41 pm

      Thanks for reading, Nicole! :)

  • Reply Sarah July 15, 2015 at 8:53 am

    Time. Just time. And if my bill for internet counts, then I guess that’s all I have spent. I do this for a hobby lang naman eh. :)

    • Reply Helga July 17, 2015 at 8:42 pm

      Our time is worth more than any of those things I listed!

  • Reply Alex Carpio July 15, 2015 at 11:40 am

    Now this makes me feel less guilty for buying a .com & a premium theme months ago. I seriously thought it was money wasted. Ehehe! Didn’t think much about my ROI though, since I mostly blog for hobby.

    I think I’ll put a check on the good camera for now because I’m back to using an iphone and I now have my Nikon point and shoot. Will have to check those online courses soon!

    This is very helpful, Thanks Helga!

    • Reply Helga July 17, 2015 at 8:42 pm

      Skillshare offers a 2-week trial! If you use my referral code, I think you get a free month? :)

  • Reply Corinth July 15, 2015 at 11:51 am

    Aside from my domain which I pay for annually, I pay $10 monthly on Squarespace and that’s it! If ever my blog grows, I’ll upgrade to a better plan which gives me more website features.

    • Reply Helga July 17, 2015 at 8:43 pm

      Grabe, namamahalan talaga ako sa Squarespace!

  • Reply Yza Marzan July 15, 2015 at 1:09 pm

    hey! I can help migrate your blog to a new hosting. I did it with mine few years back. :)

    I think the only thing I spent for my blog are hosting and domain name. I was previously by my friend for free but I migrated recently to my own because I really don’t want to bother her especially when my site is down or it reached maximum capacity. I also code and design my own my own template because luckily I’m working in the I.T. field.

    • Reply Helga July 17, 2015 at 8:44 pm

      YAY!!! I’ll message you when it’s time for me to switch hosts. Thank you so much! :)

  • Reply Bae Milanes July 15, 2015 at 5:10 pm

    Didn’t know you had three domains until now. (I go to so often that when I click B, my search engine automatically suggests your blog tihi). I feel guilty that I haven’t invested anything at all in my blogging. There was a time I wanted to purchase a theme, and to finally switch to my own domain, but I thought, why would I pay for anything if I could get it for free and just tweak it to my heart’s desire? Although admittedly, I need to invest more on a good camera, or new phone, cos hello iPhone 4 is so last (last, last, last??) year. but the thing is, I don’t shoot to blog. I blog, then look for a photo I took (maybe days ago???) that looks appropriate enough. I didn’t think I should invest much on my blog page since I blog solely for fun (or boredom, or to cope with my feelings), not for income.

  • Reply Elle Strange July 15, 2015 at 5:38 pm

    I have always planned on getting my own domain and buy a premium theme but I am having second thoughts because I am bipolar and kinda afraid I might stop blogging again or migrate to another blogging site and it will be a waste but then I am seriously including online course to add to the things I wanna do for the sake of blogging “better” Haha. Thanks for a very informative post once again, Helga. :)

  • Reply Rose July 15, 2015 at 8:09 pm

    Now you’re tempting me with the vinyl stickers! Haha. Seems like I never run out of things that I want to spend on. LOLs. The one thing’s that keeping me from moving to WordPress is having to pay for a designed theme again. Huhu! Saan ba ako makakahanap ng package na may designed theme + hosting na.:) In my dreams nalang muna.

  • Reply Grace July 16, 2015 at 11:10 am

    For my blog, I think I spent around P4,000/year. I bought 2 premium themes sa Themeforest this year, and my domain name is P1,500/year. I bought a reseller account because I want to host few friends rin. Mag-invest ka talaga if you really want to get serious with blogging.

  • Reply Jae July 16, 2015 at 11:12 am

    Don’t get me started with the amount of money I spent on my blog… I’ve invested so much in it that it’ll break my heart if I ever decide to stop blogging. Hahaha!

  • Reply Alissa July 16, 2015 at 1:38 pm

    Sometimes nanghihinayang ako to spend on my blog since I don’t earn anything from it but it makes me happy seeing that my blog looks nice at least. lol.

  • Reply Louise July 16, 2015 at 4:48 pm

    Is GoDaddy a nice host? Planning to buy a domain from them but can’t quite make up my mind. Haha. So many hosts to choose from and I’m not really good at picking. Don’t want to waste my money though.
    Caffeine Rush

  • Reply Kai July 16, 2015 at 6:05 pm

    I keep in shifting platforms and the ending was I landed to Sad for me I dont have much idea about css/html codes and dont have my own money to purchase these stuff so i ended up using a domain name by the and just go through free responsive templates. Lol, I’m a neophyte blogger so, thanks for this Ate Helga! ;)

    P.s. we both love cats ;)

    • Reply Kai July 16, 2015 at 6:07 pm

      *on shifting

  • Reply Chel July 17, 2015 at 1:05 am

    Yay for another informational post! I need to invest on equipment soon (laptop, camera, etc). And I agree with your infographics!

    • Reply Helga July 24, 2015 at 12:11 pm

      If you can afford it, get a mirrorless cam!

  • Reply Mikyu Maglasang July 17, 2015 at 12:58 pm

    Blogging does cost a lot! I haven’t computed how much in total I’ve spent on my blog and other related purchases, but I’m okay with it since it’s something I enjoy. It’s like an investment or something hahaha. Also, it takes so much of my time, not only with composing blog posts but also tweaking the theme — I edit mine down to the smallest pixel! :))

  • Reply Lou Castaneda July 17, 2015 at 2:14 pm

    I just started with self-hosted blog, good thing someone was too generous to make it for free and help me with setting up my new domain (own domain of which I bought from a few savings from my school allowance) and to be honest, tho it’s just few, it’s really fulfilling and the satisfaction you get is worth it. Well in your case, you might be spending a lot but you know that it’s for something good naman :) I really want to upgrade my dslr, mine was still 32k when we bought it but now it’s 19k nalang *sigh*. Also, I bought vsco presets for 20php lang, actually that was my sister’s pero ang cheap :) Thank you for sharing this! It really opened my mind as to how I should be more keen with money next time, to blogging or random.

  • Reply Kaith July 17, 2015 at 3:51 pm

    When I finally bought my own domain name, I spent 3K. 1500 for the web hosting, then 1500 for the domain. This already included importing all of my stuff from to My friend did everything. Then my yearly web hosting fee is 1500.

    My blog design, on the other hand, was created by my friend Pat of Fancy Girl Designs. This, I kinda paid a lot of hard-earned money for. I know how much effort goes into every web design, especially for someone like me who would just say, you know me, I like teal and purple, ikaw na bahala kung ano ang design, so I didn’t blink when she said how much. Hahaha.

    I have an iPhone 5 and I take mostly crappy photos. Haha. But now that you’ve shared the filters you use, I guess I don’t have an excuse to post really bad-looking photos.

  • Reply Aiza C. July 17, 2015 at 5:25 pm

    I can totally relate. To date, I bought the following solely for my blog:
    – Hosting
    – Domain
    – Theme
    I even bought 5 domains at once back then. I didn’t feel that guilty because I just use my freelance money. And I have a day job. But now that I am married… We sort of have to discuss things. And the hubby allows me as long as I use my freelance money. Haha.

    Other things are:
    – DSLR
    – GoPro

    I’ve received paid posts blog opps and lots of opportunities have presented themselves when I blogged so no regrets. But, I’m really whining about the renewal price for iPage. Ugh. It’s ~$11 a month. And it’s expiring soooooon. :(

  • Reply Weyn July 17, 2015 at 6:14 pm

    The sticker backgrounds are genius! And maybe I’m understanding this wrong, but do you mean you rarely use your Macbook Pro for blogging anymore? It’s just the smartphone with help from the apps mentioned in your previous post? Ang galing ng technology.

    • Reply Helga July 17, 2015 at 8:28 pm

      Hahaha no I was just kidding!!! I’m on my Macbook now. I can’t blog on my phone because I still prefer an actual keyboard!

  • Reply Nessreen July 17, 2015 at 7:34 pm

    This is great, thanks! I’ve been thinking about whether or not it’s worth spending money on my blog, so this post really helped (I now think it’s worth it).

  • Reply Kristel July 17, 2015 at 9:48 pm

    Aww thanks for this Helga! I just recently decided to start blogging again and have my blog self-hosted because I want to make the money I spent for web hosting my motivation to be consistent. Haha! Thank you for making me realize that investing on a blog is a part of it and it’s not a bad idea. Hehe. :—-)

  • Reply Christine July 17, 2015 at 11:17 pm

    I’m cheap when it comes to my blog. I only spent money on my blog layout.

  • Reply Robin Faigmane July 18, 2015 at 2:56 pm

    After blogging for just 3 months so far, I’ve spent almost $20 on hosting + domain. I suggest you check out Pretty cheap domain name for just $9.99 a year! I host my blog at GoDaddy too, with a monthly of almost Php200. You should also check out ixwebhosting. They offer $3.95 per month Expert plan which includes unlimited disk and bandwidth.

  • Reply Gail July 19, 2015 at 12:07 am

    I honestly just spent 10 dollars on my domain name and the rest was free.. haha I am thrifty like that.

  • Reply Mara July 19, 2015 at 5:10 am

    Totally shopping for vinyl stickers! Thanks for the tip :)

  • Reply Mimi Gonzales July 19, 2015 at 9:07 pm

    I’ve been meaning to make a blog post like this because people kept on asking how much I’d spent on rebranding my blog. I agree that it costs a lot, but I think it’s always a good investment. Never really regretted spending on anything that’s on my blog right now! :) Also, ugggh SkillShare sounds so interesting! I’m probably getting one in a few days and start learning web development courses if they have one :)

    • Reply Helga July 24, 2015 at 12:11 pm

      Try Udemy! :)

  • Reply ACROSS THE INTERWEBS 1.0 – Out of Place July 19, 2015 at 11:03 pm

    […] 5. It’s not really a guilty pleasure but I sometimes feel like I have to admit that I like reading chick blogs–like it’s sin against my psyche. Now I have to make admit it, I follow Ditz-Revolution because I’ve followed Helga Weber since Tumblr began. I don’t remember how I did so. I just noticed those witty posts of hers that I ended up scrolling down on her blog from time to time. She didn’t sponsor this post whatsoever and we’re even remotely acquainted. But  she’s got handy tips on girl blogging on her website like her topic on how much does blogging cost: […]

  • Reply Camille Puche July 23, 2015 at 7:48 am

    What’s weird for me? I’m always so careful when spending money on my blog, themes, apps, programs and etc. I always think ‘magagamit ko ba lagi toh?’ ‘will it be worth it?’ but I don’t know why I don’t do the same for other expenses. T.T Lol

  • Reply Sabina September 1, 2015 at 6:43 pm

    This is so great!! I always wondered about the behind-the-scenes of famous blogs and how much bloggers have to spend and what they spend on :o

  • Reply Yvan September 24, 2016 at 5:06 am

    Wow. I haven’t actually thought of how much money goes into blogging sometimes. I think the most I have spent is about $70 a year and that is what I have right now. Mind you, I’m sort of restarting or re-entering this blogging thing so it might change.

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